26th
Social media adoption is going up for all generations, said Mr. Owyang. The fact that boomers are increasingly using these tools is a clear indication that it’s not just a fad, he said.
Of the demographics Forrester tracks, the gracefully aging segment is the largest — a hefty 100 million consumers in the United States. That’s billions each year spent on travel, cars, gadgets and more. But the trick for advertisers hoping to attract older consumers, Mr. Owyang said, is to engage them in a way that isn’t too complicated or requires an excessive amount of effort.
Twitter in Plain English (via leelefever)
An excellent example of how to clarify obtuse concepts.
Recently launched the new MEEI site. It’s not only tasteful and good-looking, but very functional.